How not to advertise.
Steven Gundry, MD, made a name for himself in conventional medicine, and then either went whacko or became exceptionally greedy.
Advertisements mean you’re selling something.
He hasn’t advertised all that intensively lately, but I used to see his ads all the time on Yahoo!, and they became an irritation. Now, quite a few other peddlers of supplements advertise much the same way; I adduce that one single ad agency is producing all of these; but it’s a singularly ineffective way to sell a product. Except possibly to consumers who are singularly stupid.
They begin with a visual of a very strange situation, and a very strange promise, to grab your attention.
This always leads to a page where the images and text have no relation to the original image. (Note from the images above, that he has a multiplicity of web sites.) There follows an interminable video, that in Dr. Gundry’s case will wander from subject to subject to subject that have no relation to each other; and presumably ends up with the sales pitch for his supplements.
On April 1, 2023, I managed to capture screen shots that show the whole sequence.
First, the ad; at left.
Here is the landing page.
Next:
Next:
What became of the eggs and ice cubes? And look at the bottom of the video frame: the video lasts an hour and 1:45 minutes.
From the Amazon page for one of Dr. Gundry’s books:
His dietary theory begins with the notion that trace food elements called lectins, found in almost every food, cause inflammation of the bowels, and weight gain. Cutting out lectins from the diet will result in weight normalization.
As to the book shown above, I note that DNA or genes are a current buzz-word, and people will believe any claim that mentions either one of them; such as, that listening to a sound at a certain frequence (528 Hz) will “repair” or “activate” one’s DNA; or that “starseeds” have DNA reflecting their, Pleiadeian or Sirian origins.
The Amazon page for his first book:
The Wikipedia article about him indicates Gundry is very much an outlier, and that the whole lectin theory has very little support.
Comments